Meet Coach Michael
Thirty-plus years on the line, in the office, and across the books. EROS is the system he built from everything those years taught him about running a restaurant like an asset, not a job.
Coach Michael Thirty years that never lied
Michael has spent more than three decades operating restaurants - opening them, fixing them, and learning the hard way that good food is the price of entry, not the prize. The places that lasted were the ones run on numbers. The ones that closed almost always had a great menu and no idea where the money went.
He watched owner after owner work brutal hours for thin returns, sold coaching that was either too expensive, too generic, or pitched by people who had never actually run a kitchen. The advice never survived contact with a Friday night service.
So he kept it simple and kept it honest: know your food cost, your labor, your prime cost, and your plate math - every week, not every quarter. That discipline is what turned his restaurants into assets. It is also exactly what most independent operators are never shown how to do.
Busy is vanity. Profitable is sanity.
Run your numbers, or your numbers run you.
The same playbook, now in software
Six things Michael works on with every operator. EROS is built to make all six part of your week.
Numbers mastery
Food cost, labor, prime cost, and plate costing - the math that decides whether you keep the money.
Systems over hustle
SOPs, hiring frameworks, and scheduling that run the floor whether you are standing on it or not.
Weekly accountability
A short, honest review every week, so problems get caught while they are still small.
Leadership
Building a team that executes the standard instead of waiting on the owner for every call.
Revenue architecture
Menu engineering and pricing that protect margin on every cover, channel, and event.
Wealth building
Running the restaurant as an asset that builds wealth, not a job that owns your calendar.
So he built the system he wished he'd had
A coach can only sit across from so many owners. EROS takes the way Michael runs the numbers - the weekly discipline, the honest scorecard, the one thing to fix next - and puts it in reach of every independent operator, for the price of a few covers a month.
Same standards. Same refusal to let the numbers run you. Now it works while you are on the floor.
- Your weekly numbers turned into plain-language coaching
- Live food cost the day the invoice lands
- A short, ranked list of what to fix next
- The whole operation on one screen, not five tools
Coach Michael's playbook, on your screen
Bring your numbers. EROS turns them into the clearest hour of your week - or work them directly with Michael.